Goldbacks Are Now Accepted at More Locations Than There Are Walmart Stores in the U.S.

“But can you spend it at Walmart?”

While this is a common question for new Goldback users, it might be missing the point. Goldbacks were never designed for big-box retail. Their purpose has always been to support small, independent businesses and encourage local exchange.

Today, Goldbacks are accepted at more than 5,000 businesses across the United States, surpassing the total number of Walmart locations nationwide.

So no, you can’t spend Goldbacks at Walmart. But you can spend them at more places.

How Many Businesses Accept Goldbacks?

Goldbacks are accepted by more than 5,000 merchants in the U.S., including bakeries, retail shops, service providers, and more. Each of those businesses has made the choice to accept Goldbacks as a form of voluntary payment.

By comparison, Walmart has just over 4,600 locations in the U.S., all of which are owned by a single corporation. The Goldback Merchant Network has grown organically, one business at a time. And now, Goldbacks have a higher acceptance rate than Walmart gift cards.

Why Do People Use Goldbacks?

Goldbacks are made to support independent businesses and local communities. So, you could buy baked goods or camping gear from a large national retailer—or you could choose a local bakery or neighborhood sporting goods store instead.

When you shop at large chains, much of that value moves out of your local community. But when you spend Goldbacks, you help keep more of that wealth circulating close to home.

How to Start Accepting Goldbacks at Your Business

If you own a business, joining the merchant network is simple. Simply fill out a quick form and we’ll review your information. Once approved, you’ll join a growing community of over 5,000 businesses.

As part of the Goldback merchant network, you’ll be part of something larger than Walmart’s entire U.S. store count—built by independent business owners, not a corporation.